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Peter Drucker, Masatoshi Ito, and In-N-Out Burger

Tuesday, December 1st, 2009

In front of In-N-Out with Mr. Ito

In front of In-N-Out with Mr. Ito


November 19th was management pioneer (now deceased) Peter Drucker’s 100th birthday. To celebrate the life and teachings of this remarkable man, the Drucker Institute hosted a weeklong event, Drucker Week, featuring some of the most respected business academicians (a paradox?) of the world at Claremont University.

Ken Blanchard (author of The One-Minute Manager and Know Can Do!) was there, along with Warren Bennis (author of Judgment), Stephen Covey (author of The 7 Habits of Highly Effective People), Charles Handy (author of The Gods of Management and Myself and Other More Important Matters, Frances Hesselbein (co-editor of the Drucker Foundation’s three-volume Future Series and Leading Beyond the Walls, and Jim Collins (author of Good to Great)—real heavyweights.

Here is a short account of my experiences attending this notable event:

On Tuesday, November 4th, Ken, Warren, and Charles entertained a downtown Los Angeles crowd at Club Nokia. Ken spoke of the need for the servant leader—someone willing to put himself at the bottom of the organization chart (an upside down pyramid)—to support those closest to the customers. After all, as Peter Drucker said, the only purpose of a business is to create a customer.
Charles Handy told the audience that this opportunity to talk about Peter Drucker was a great chance for him to learn—for what better way is there to learn than to teach another person what you know? He also challenged the MBA programs around the country to offer classes that will more properly mirror the demands of the business world.

Warren Bennis remarked about the need for leaders to show respect, the starting point for all forms of communication. All three speakers hit home on themes that Drucker had promoted—the customer, the importance of the human element, and the social purpose of any organization.

On Saturday, November 9th, Jim Collins was the featured speaker. Powerful and eloquent, Jim walked us through his thoughts on Peter Drucker and pointed out that for Peter, his next book was always going to be the best; at age 65 he was only a third of the way through the 39 books that he would ultimately write. He urged students to form their own “board of mentors” who would advise them throughout their careers. Widely viewed as the “Drucker of the 21st Century,” Jim was at times teacher, then philosopher, but perhaps most importantly, a master communicator.

Prominent Japanese businessman Masatoshi Ito had a friendship with Peter Drucker that lasted decades and culminated in the naming of The Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont University. I’ve known Mr. Ito for ten years and had the opportunity to have lunch with him on Saturday. Originally, we had planned a quiet lunch to include his son, Yasuhisa, in Claremont. However, I was told of a change in venue on the day of the event:

“Mr. Ito wants to have In-N-Out Burger.”
And so, we ended up at the storied West Coast fast-food chain.

Mr. Ito is one of the most respected business leaders in Japan. He is 85. His curiosity for knowledge, his desire to learn, and his eagerness to experience everything first hand—these are the traits of leadership that have kept him sharp. Upon arrival, he walked in, looked up at the menu and asked, “What is the best selling item on the menu?” (The Number 1—a Double-double with soft drink and fries, according to the guy behind the counter).

We spent the next 45 minutes talking about the speakers, what they represented, about society, and about the future of the US and Japan. We talked about Covey, about Collins, about Rick Warren (founder and senior pastor of the megachurch, Saddleback Ranch), and about Blanchard. We talked about In-N-Out Burger and its business model. He asked probing questions. And then he listened.

Drucker Week was a special week. We heard Drucker’s words through great speakers such as Collins, Blanchard, Covey, Handy, etc. But for me, the final word I heard from Mr. Ito would be the one that remains in my memory.

“Oishii…” (Translation: Yummy hamburger)

Joseph Lee is an adjunct professor at the Graziadio School of Business and Management and Peter Drucker & Masatoshi Ito Graduate School of Management, where he teaches a course on management consulting. Read his blog at joe-lee.com/blog1.html

I hate Yahoo

Tuesday, July 21st, 2009

After a year of blogging on the old site, I was shocked to get a message from Yahoo that they’ve decided to shut down their blog site. I pride myself in being just technically saavy enough to get in trouble, so this switch was a tremendous challenge for me. (why, I just started twittering a few months ago, and figured that no one really cared what I did, so I stopped).

Yahoo had provided all sorts of tools for me to copy the content of the prior site so that I could “transport” it to the new site. I did that “transporting” 3 times, and I still couldn’t figure out what happened to the 2 MB worth of blogs. At least, Yahoo promises that the old blog-site will still be up, even though I couldn’t post their any longer.

I got all sorts of traffic data on the old site, and I will need to figure out how to do the same on this new one. You can teach an old dog new tricks, but usually, only once.

Speaking of old dogs and new tricks, I was almost moved to tears watching Tom Watson airmail that putt from behind the green on the 18th hole at Turnberry. At 59, he gave us all hope. But the dream was not to be. His post-melt-down news conference, however, was surprising for me. Instead of the “I did all I can, and if someone told me I’d be in second place on Thursday, I’d be happy” comment, he was brutally honest about how disappointed he was. “Hurt to the gut” I think, was what he said, or something to that effect. “I had it in my grasp, and let it go.” Now that’s the sign of a winner. Even at 59, his competitive juices flowed.

Tom Watson is a champion because he can feel that way. But more important, he is a class act because he managed to go through this disappointment without cussing (at least, not in public), without slamming a golf club (something for Tiger to learn), without feeling sorry for himself, and without telling anyone that being #2 was ok. It wasn’t.

If everyone in America or the world behaved like Tom Watson, this world will be a pretty special place. Tom wanted to be remembered by people as, “hey, that Tom Watson guy was one heck of a golfer.” Well, he’s one heck of a human being.

But I still hate Yahoo.

July 7th, 2009 Requiem for the Stars

Tuesday, July 7th, 2009

July 7th is called Tanabata in Japan. It is a romantic day, falling on the seventh day of the seventh month (used to be lunar months) when two lovers in heaven, Orihime and Hikoboshi, separated by a river (the Milky Way), are given a chance to meet once every year. (http://en.wikipedia.org/wiki/Tanabata)
We’ve watched so many stars pass away this past month, starting with the amazing Farrah Fawcett. Her presence was felt so strongly that until I read she was in Charlie’s Angels for only one season, I thought she left after four or five seasons. And within hours of her death, we heard that Michael Jackson was carried into a hospital with cardiac arrest. News of his death seemed so surreal.
I grew up with these stars, but I wonder what makes us want to spend a whole week in front of the TV for one star, while another one is forgotten so quickly. Do we remember those that we choose to, or are we force fed to remember by CNN? Michael Jackson was certainly great, but was he Princess Diana great? Did his moonwalk surpass the deeds of Mother Teresa? Did he change the musical world more than the Beatles? Or is this weeklong mourning a fabrication because the 24-hour news channels had nothing better to do?
Who are we to know that his death might have also caused the demise of the next Iranian Revolution, the precious media minutes now sucked up by the Hoover-powered vacuum cleaner of his star power? Why is it that the greed of Joe Jackson and Michael’s lawyers and relatives is so much more important than the coup in the Honduras, the unrest in Iran, the violence in China, the nuclear arms pact with Russia, the survival of GM, and the health care of 60 million uninsured Americans?
We celebrate his music, but I haven’t heard a single person tell us that he or she would want to become “like Michael Jackson.” There’s a Japanese saying that the genius and idiot are separated only by the thickness of paper. The genius of Michael Jackson resided neither in his music nor his dancing, but in his ability to “shock” us. This same trait scared us, for who else will dare dangle a baby from a balcony window or carve up his true face with the knives of deception.
On the week-end of the tragedy of Farrah, who’s inner beauty and strength matched the forever image of her pinup poster, and of Michael, who’s inner talent was never a match of his eccentric exterior, the stars of the sports world aligned with Roger Federer laying claim to the title—best tennis player ever—and Tiger Woods winning his 68th tourney. But the lingering image of the day was Tiger Woods signing and handing over the winning golf ball to a veteran who’d lost his limbs dedicating his life to make everyone a little bit safer.
And if there ever were to be a Requiem for Stars, perhaps it should be given to those who made a difference, those whose influence on society was so positive that we will remember July 7th not only as a romantic day for people living in Japan, but for everyone in the world wishing to be inspired.
Now, let me set my DVR for tomorrow’s Michael Jackson Memorial Service.

Joseph Lee is an independent consultant and executive coach. He is also an Adjunct Professor at both the Peter F. Drucker and Masatoshi Ito Graduate School of Management and Pepperdine’s Graziadio School of Business and Management where he teaches second-year MBA courses in Management Consulting. In addition, Mr. Lee is also an author, writing International Business Thrillers, including his debut novel The Sky Burns Red (赤く燃える空) which was published in Japan. A sequel is scheduled to be released fall, 2009.

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Sunday, June 28th, 2009

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